Affiliation is a marketing tool that consists of collaborating with broadcasters to promote a company’s products or services. It has become increasingly popular in recent years and allows companies to acquire customers effectively.
Before discussing the trends in affiliation in 2023, we would like to introduce you to the different types of distributors that exist today and their advantages in order to help you choose the type of distributor that is right for you.
How to choose the right type of publisher for your business?
Factors to consider when choosing a publisher
Choosing the right type of publisher for your business is an essential part of your affiliate marketing strategy. To help you select the most suitable partner for your acquisition strategy, there are some key factors to consider.
Firstly, you need to ensure that the publisher you select has a relevant audience for your product or service. This is because a targeted audience is essential to maximise the relevance of your campaign and generate sales.
Depending on your sector, you will need to determine which type of broadcaster is right for you. Sharing the same values, collaborating effectively and achieving common goals can help strengthen your company’s reputation and brand image. In this way, customers will associate the presenter with your values.
The benefits of each type of presenter
Presenters play an important role in a company’s membership strategy. There are different types of presenters, offering many advantages:
– Bloggers provide in-depth opinions and reviews of products or services.
–Influencers, because of their fame, can create a buzz around your offer.
–Price comparison sites are valued for their ability to highlight the most competitive offers.
–Cashback sites can encourage customers to buy regularly from sites with a monetary payout.
–Promotional code sites are also popular for enticing customers to buy by offering exclusive discount codes.
–Email broadcasters are effective in reaching a targeted audience via email.
–Display broadcasters can improve your brand’s visibility by placing banner ads on websites relevant to your target audience.
It is therefore important to choose the type of publisher that best suits your business and your affiliate marketing objectives.
It is therefore important to choose the type of broadcaster that best suits your business and your affiliate marketing objectives.
If you want to know more about each type of broadcaster, see our article on the subject: https://skale.kwanko.com/blog/affiliate-typologies-to-watch-in-2023-to-maximize-your-profits
How to Find and Recruit Broadcasters
Affiliate platforms, such as SKALE with Kwanko, help you find potential publishers for your business based on your criteria and content type.
This self-service solution is specially designed for small and medium-sized businesses, start-ups and self-employed entrepreneurs to help them quickly grow their e-commerce business.
Thanks to its SaaS approach, e-merchants can manage their affiliate programme on their own or be supported through our coaching offer. This will enable them to boost their online sales using the performance marketing model. Distributors are paid on a commission basis, a very attractive and profitable model.
This comprehensive package provides access to the full functionality of the Kwanko platform, including its network of 150,000 publisher sites, as well as all the tools needed to manage affiliate programs.
Kwanko makes it easy for you to find a central location of publishers that you can contact quickly.
If you would like to see how our affiliate platform works, click here: https://skale.kwanko.com/affiliate-how-does-it-work
Trends and developments in membership in 2023
Recent changes in affiliation
Affiliation is a sector that has been growing rapidly since the 2000s and this increase is not about to stop. New players are emerging and new practices are being developed regularly. Today, 8 out of 10 brands have an affiliate programme! (1)
Here are the trends to watch in 2023:
On the one hand, the remuneration models for broadcasters are constantly changing. Sales commissions are no longer the only means of remuneration for broadcasters. For example, some companies offer bonuses for qualified leads, application downloads or newsletter subscriptions. Marketers can also be remunerated on the basis of a cost-per-action (CPA) model, where the advertiser only pays if the specific action is completed.
On the other hand, affiliate channels are growing. While blogs and promotional code sites have long been the trendiest, social networks, podcasts and online videos are now becoming increasingly important. Companies need to be aware of these changes to adopt the best possible strategy in line with current trends.
Current trends in affiliate marketing
One of the major trends in affiliate marketing in 2023 is the rise of influencer marketing. Companies are increasingly working with influencers to promote their products to a specific audience. Influencers are often considered trustworthy in their field, and their recommendation can have a significant impact on the target audience.
Another important trend is the increasing personalization of affiliate marketing. Companies are looking to provide a more personalised and targeted experience to consumers, using automated marketing techniques and audience segmentation.
Finally, regulatory compliance and transparency are very important in affiliate marketing. Indeed, there are stricter regulations regarding the disclosure of business relationships. Therefore, companies need to make sure that their affiliate strategy is compliant with current laws and regulations, in order to avoid legal problems.
Predictions for the future of affiliate marketing
The future of affiliate marketing looks very bright. Current trends, such as the increase in the number of micro-influencers (with between 10,000 and 50,000 followers on social networks) are expected to continue into 2023. Already now, companies are adopting strategies to acquire new customers online.
At the same time, broadcasters will have to adapt to increasingly demanding consumers, who are looking for personalised shopping experiences and quality products. Emerging technologies, such as virtual reality and artificial intelligence, may also offer new opportunities for affiliation.
Companies will need to remain vigilant to these trends and adapt accordingly to take advantage of them and optimise their online acquisition strategy.
In conclusion, in an increasingly competitive environment, affiliate marketing is an effective solution for companies wishing to acquire new customers online. However, it is important to choose the right type of publisher according to the needs of the business and the market trends. Businesses should also be aware of recent changes in membership and current and future trends. By following these principles, companies can make good use of the many benefits of affiliate marketing and integrate them effectively into their online acquisition strategy.